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Our Story

NoStrain is a modern Indian brand created to serve the open footwear cravings of the discerning & aspirational Indian consumer. A consumer, which is looking for something new, different, stylish, comfortable and sustainable.

NoStrain started its journey in 2021 with its product research & development, factory identification, international sourcing and product finalisation. In the second half of 2022, the brand started to sell its footwear range online. NoStrain works on 4 key pillars, design, quality, comfort & sustainability. Creating products on the basis of these pillars, NoStrain wishes to become the first choice of open footwear in aspirational Indian market.

The four pillars that make NoStrain footwear different !

Strong design Grabbing the design trend from across the world, we are trying to create products which look fresh, unique and unlike others.

Deep rooted quality sourcing: We don't manufacture ourselves. We use the best available factories in Vietnam, Thailand & India to get our products manufactured.

Raw material choice: Sustainability shift and design changes are the reasons why we chose to get our products manufactured at the best available footwear factories around the world.

Sustainable material use: Choosing materials for our footwear is a very serious and focused affair at NoStrain. Spending a lot of time to find the best quality with sustainability in mind is routine.

Comfort in use: Fitting, wear, size-set trials are a core part of product development before commercialization. Wearing the products for at least 6 months before launching it, we ensure we give the best!

NoStrain is a part of Kay Dee Group, Noida. The group, which has business interests in various consumer products like electronics, mobile phones, automobiles etc. Based out of Noida (DelhiNCR), the group has been in existence since 1988.

Founded by Mr. Gagandeep Kohli & Mr. Harprit Kohli, NoStrain is in a steady mode of creating footwear with love! The love of making good to look footwear, which are comfortable to wear, use sustainable materials & brings a sense of pride in wearing.

Happy wearing NoStrain!